November 30, 2023
Working on mistakes: what hinders the success of a brand at the launch stage
More than 200,000 new legal entities have been created in Russia since the beginning of the year. How many of them will be able to hold their own in the market?
Studies say that about 90% of newcomers close down in the first year. There are many reasons for this, and mistakes in promotion are not the least of them. Dmitry Donik, Voskhod's Director of Strategy, talks about the main marketing failings at the start of a business: https://vc.ru/s/1234945-voskhod-agency/936564-rabota-nad-oshibkami-chto-meshaet-brendu-vzletet-na-starte