New study on the cost of creative agency services
How much do the services of creative agencies cost? Association of the Russian communication agencies has published the results of another study on the topic.
A return to the 2021 price tag and high agency occupancy is a sign of market recovery. Its landscape is changing and becoming increasingly polarized. Players of different scales are fighting for their share - from agencies with a name to less titled teams ready to offer a client up to 5 variants of a creative idea within a service. The cost of the same service can differ by 5-10 times.
But there is something that unites market participants. For the last two years agencies have been reducing the number of revisions of the creative idea, which only benefits both the client and the executor. They are also building up their competencies in different areas - from positioning development to designing materials - solving several client's tasks at once in the creative full-service format. This trend is rapidly gaining momentum.