Brusnika. Because it sells well
The company Brusnika decided to spill the beans and make the sales figures public.
Residents of Yekaterinburg, Novosibirsk and Tyumen could observe the dynamics during November. The developer was not afraid to segment the data and show at what speed people buy certain apartments. Traditionally, one-room apartments were sold out first. By November 20, only 142 of the 600 options in the promotional pool remained.
- Sometimes the best advertising is a simple demonstration of the truth, - said Voskhod's creative director Andrei Gubaidullin. - Consumer demand is the main argument in favor of the developer's reputation and the quality of its product.
The campaign turned out to be literally "hand made". The information on the static banners was updated using a brush and paint.