Freedom Finance KZ

The customer requested a versatile identity system, which could be easily adapted to the company’s services. The new style involves templates for all occasions, so that any designer could put together required layout within minutes. The identity is based on a system of plates with rounded corners related to the graphic design of the logo. They help differentiate variety of content as if it was laid out into folders. At the same time the plates are similar to wallet with bank cards or a fan, which can be easily folded up or opened to show the entire palette of financial services. The new corporate style will allow to combine the company’s services in one app.