The Ural speaks and shows
Motiv
2023
Ural origin is a reason for unconditional pride. The new campaign of Voskhod agency and Motiv telecom operator says and shows why there is no need to doubt it.
Anton Rozhin, creative director of Voskhod:
"With the manifesto and product commercials we start a new chapter of Motiv's development. For three years Motiv was for "unusually ordinary", during this time my team and I dug through hundreds of insights of ordinary inhabitants of our native land and shot about fifty videos. We talked about the everyday life and coloring of the Urals with humor. Now it's time to put on our shoulders and proudly tell about our love for our small homeland: its unique people, iconic places and vivid events"