INSYS is the only large independent provider in the Urals. The jubilee year was the occasion for a large-scale rebranding, which the company decided to implement with the help of Voskhod.
At the research stage, we found out that all audience segments prioritise receiving quality services and the ability to minimise interaction with the provider. This "Internet independence" of the user is the essence of the renewed INSYS brand. It is freedom from conversations with bots, hidden terms and conditions, imposed services, speed restrictions and communication interruptions.
The new brand positioning was reflected in the promotional video. The agency's designers also ‘refreshed’ INSYS identity, maintaining continuity with the previous brand mark, which was invented and drawn by the company's owner 25 years ago.