Identity for a confectionery factory

The company with almost 100 year history decided to update its image and made the first step with Voskhod: now the brand has a new identity, logo and packaging. The range of coral, caramel and bright yellow was chosen for a reason: the colors emphasize and combine well with the main one - chocolate. We were looking for a cute and at the same time dynamic image of an animal, understandable to the Russian consumer. The hare suited us just fine. The new trademark character personifies movement: different images of the long-eared hare will decorate the whole range of the company's products. The logo also reflects the mood of the brand - to move forward actively.