Lessy is a new international discount aggregator. Voskhod helped the company to prepare for the launch in Asia, Africa and Latin America.
We developed logo, identity, brand line with adaptation into Turkish, Spanish and Portuguese, as well as brand communication policy.
The logo is a stylized purse made of several strips creating a gradient effect, a transition from larger to smaller. This technique is used in typography and brand icons. It echoes the functionality of the service, which helps to keep up to date with special offers and choose a comfortable purchase option. The brand voice and its approach to communication in key channels is defined by the communication policy. It explains in detail how to communicate with the audience in different regions of Lessy's presence and differentiate itself from competitors.