Website for Libresse
Voskhod developed a website for a Russian personal care products manufacturer. This necessity arose due to the impossibility of using the libresse.com domain.
The user is greeted by a girl - a mascot, which sets the visitors up for informal friendly communication. The nude color scheme clearly defines the target audience. The information resource turned out to be not a faceless catalog of goods, but an interactive portal on women's health.
The digital creative team relied on women's stories, game mechanics and useful information. Here you can learn about the impact of menstruation on lifestyle, truth and fiction about what you can and cannot do during period. A convenient interface with a rubricator is unconventionally located at the bottom of the screen for easy interaction with the site sections on mobile devices.