2024
A new video for the Motiv operator as part of the «Talks and Shows the Urals» communication strategy about the region that has raised and inspired many talented people. The hero of the video — singer Niletto — remembers his home places.
Anton Rozhin, Creative Director of Voskhod:
«In the noise of the metropolis he can hear familiar sounds: the voice of a cuckoo instead of a city clock, the murmur of a river instead of the rumble of an overpass, the deafening thump of a woodpecker instead of the noise of a jackhammer… and the voice of a fellow countryman from the top of Volchikha in Pervouralsk. The Motiv catches in the Urals everywhere: both in the mountains and in the forest»