Ural «speaks and shows» now also in Moscow
New Year holidays seem to be the best reason to meet with friends. We have taken this good tradition as the basis for a new video for the Motiv communications operator.
«The main character — a Uralian — is not going to wait for his friend from Moscow to be „in the network coverage area“. If the Uralian wants to talk, he comes himself. And as a gift he brings a connection that can be relied on in any city of Russia», — said the creative director of RA Voskhod Andrey Gubaidullin about the concept of the video.
During two shooting days the agency’s team visited a record number of locations: from a sports stadium to a training base for pilots. But the crew’s favorite part of the project was the casting of dumplings for the final shots of the video.