Bank Tochka together with the Voskhod Agency released a commercial that summarizes the whole year 2024. The main characters of the video are entrepreneurs giving an assessment of the past year against the background of economic news reports.
The symbol of 2024 for Russian entrepreneurship is definitely the platypus. Back in March, we made this unique animal the mascot of the first Russian bank for entrepreneurs and enterprises, Tochka. It has been symbolizing survival in the wild for 110 million years. And now it is the hero of the brand's New Year's video.
“By 2024, economic uncertainty and regular tests of strength have become the norm for business. Thanks to the bank's entrepreneurial will, ability to adapt and customer care, this year, compared to previous ones, can be called “normal”. For some, this “normal” is colored with bitterness, and for others it is filled with hope and confidence. Tochka supports any entrepreneurs and believes: whatever the times may be, whatever awaits us in the future, entrepreneurs will not stop and will continue to create,” - Anton Rozhin, creative director of Voskhod, told about the concept of the video.
Client: Tochka
Agency: Voskhod
Production: Daddy's Film