Opening a current account is the first step on the way to your own business. Realizing this, Tochka Bank does everything to turn a formal procedure into a small holiday for new businessmen.
The bank gives businesses time and an opportunity to gain strength. In the first three months Tochka provides new clients with free settlement and cash services at popular tariffs. You can't believe it, can you? The hero of the new video can't believe that too.
“There is excellent banking service in Russia. But, judging by customer feedback, Tochka's service, against the background of the other players in the category, is particularly pleasing in terms of its convenience and attentiveness. When we come across a free but unexpectedly good product, we think: this is so cool that I am ready to pay. It was this paradox that formed the basis of the idea,” said Anton Rozhin, Voskhod's creative director.
The role of the entrepreneur played by actor Dmitry Chebotaryov. The director was Lado Kvatania. The song “Fantastic!” by Mumiy Troll follows the audience's favorite platypus from one advertising campaign to another.