Creative Framework
Developing the unique element identifying communication products, which are bringing together all creations on the level of visual and sound techniques, common narration structure or mascots. Designing the guide including communication rules.
€20,000
Steps
01
Analytical Unit
Brand audit, competitors communications analysis, target audience description
02
Strategic Block
Reasoning of the creative framework format, communications structure, role of brand, tone-of-voice, heroes and images, setting (environment)
03
Guide for the video
Video’s structure, style, graphics, sound, adaptation for other formats
04
Key visual guide
Photo style, graphics, branding, adaptation for other formats
05
Guide for the audio
The structure of sound design
Result
Description of the new creative technique; reasoning of it’s correspondence to brand; terms of use; examples of implementing the creative technique.
Creative Framework