Communication system based on CJM
Identification of possible contact points between the user and trademark for branding of the user path. Supporting and building of brand experience.
€10,000
Steps
01
Briefing and immersion into the clients tasks
02
Building CJM on the basis of previous studies
03
Structuring of the brand communication system, comparison with CJM, identifying gaps, opportunities to strengthen the brand communications
04
Building of the touch point map on the basis of CJM and previous analysis
05
Creating the message pool for touch point map, that meets the demands of customers in each contact point with brand and builds relevant brand experience
Result
Touch point map with description of carriers and core messages for them.
Communication system based on CJM