Data Analytics. 5P Consulting
Helps to find opportunities for business growth using Big Data and brand research.
€47,000
Steps
01
Briefing, clarifying the objectives and goals of the project
02
Planning of research design, determination of the optimal parameters of receiving data
03
Collecting and procurement of data
04
Analytical Unit
People: consumer audience profile, analysis of shopping patterns and competitors’ audience, motives and barriers to purchase;
Product: market, macroeconomic factors, forms of release, etc;
Price: average check and volume purchases, price sensitivity, comparison with competitors, payment method;
Place: regional specificity and potential, places of purchase, competitive environment, percentage of online purchases;
Promotion: data on the ads activity, changes of mediamix.
05
Cross-analysis
Identifying the relationship between analyzed units.
Result
Cross-analysis of data, identifying relations between different factors, assesment of the possible effect from the perspective of change management.
Data Analytics. 5P Consulting