CustDev framework
It’s a way to launch a new product — virtually — to test the innovation and reduce the amount of possible effort to implement potentially invalid changes.
€15,000
01
you’re looking for ways to make a new image for yourself
The world is changing, and a new product may be a competitive advantage.
02
you don’t want to be “out of pocket” when you launch a new product
Testing all hypotheses via a separate research project is time- and money-consuming. It makes any change a risky endeavour. A CustDev research will help test the launch.
03
your team is out of synch
All of your company’s departments are striving to reach one goal, but often feel disconnected along the way.
Steps
01
Briefing
our team (strategists, copywriters, producers) to make sure we have full understanding of the client’s processes and tasks.
02
Conducting
a brainstorm meeting with the client’s team (product, brand and sales managers), creating ideas on product line development.
03
Proposing
a set of hypotheses and selecting 3 of them to move forward to testing (via a qualitative research).
04
Developing
a virtual prototype of the winning hypotheses (description, design, modelling, implementation).
05
Building up
the architecture of the future research, collecting the research field.
06
Analyzing
the results of the research. We select the most successful directions of the company’s development out of X options.
Result
Analytic presentation explaining potentially viable options of the product development.
CustDev framework