Identity for South Ural State University

In 2017, we developed an identity for South Ural State University (SUSU). It’s located in Chelyabinsk city in the Ural region of Russia.
The institution needed to change its visual style to self-promote in the international scientific and student community. We created a style which reinterprets the traditional industry-specific identity patterns though innovative approach.
The logo features heraldic motives. A gryphon and a lion become the university’s mascots to identify SUSU as the territory where Europe and Asia meet to create a harmoniously and mutually beneficial entity. Letter U as the central element of the logo shows the cosmopolitan character of the university. Today’s SUSU is actively making its way up the international ratings by raising its citation index and awareness within the scientific community.