Digital media

13.05.21
Ad tools provided by the world’s leading traffic suppliers (VKontakte or Google) are the evidence that AI has advanced greatly in ad campaigns maintenance. Automated targeting, landing pages content analysis, bidding optimization, copy effectiveness check, KPI achievability audit.
Is there anything left for agencies? They are in charge of content creation, default campaign settings, real-time optimization, traffic quality evaluation. Voskhod implements up-to-date techniques of blocking ad fraud (which is capable of grinding off up to 30% of the budget), defines relevant primary indicators of a campaign and provides renewable creative content.