Ural Opera Ballet is Russia’s most innovative theatre. Recently they decided to experiment with Petr Ershov’s Humpbacked Horse, a famous fairytale. The theatre re-invented the classical performance dating back to 1912 and added a perky hip-hop vibe to it. Ballet costumes will be accompanied by sports suits. EK-Playaz, a popular Ural rap band, will be performing on stage next to the dancers.
We have launched a crowdfunding campaign for the pandemic-stricken theatre. Local Ural brands supported the initiative, demonstrating community spirit at its best. Jaws, the region’s most renowned brewery, created two sorts of branded beer (variations of IPA and Stout) to channel part of the profit to props & costumes production. Voskhod’s branding department created the beer label design in beat with the performance poster.
The premiere takes place on July 9–11. Jaws and Voskhod are inviting all to enjoy the taste of a good cause and visit Ural Opera Ballet to see the unique performance.