To ensure data transparency in digital media projects we implement Power BI software by Microsoft.
The top-notch visualization tool can gather data of any volume from a manageable set of sources. We integrate Power BI into our Google or Yandex ad cabinets so that our clients have unlimited access to data on campaign effectiveness, expenses, metrics and KPI behavior.
Power BI is easily linked with the clients’ existing analytic software: it reveals correlation between the ad campaign effectiveness and sales growth. Seeing trends and interrelations between various metrics is a way to make correct predictions about future advertising activity.