In 2020, we supervised TV and digital placement for Motiv, a regional telecom operator. The main KPI of the campaign to increase the number of Internet users.
Supervising was carried out in 2 directions: TV and digital. All operations were conducted directly from the client’s accounts to ensure absolute transparency and availability of financial and media results. The campaign was placed by impressions; competent maintenance during the year raised VTR to 80% and reduced CTR by 53% compared to the beginning of the year.
The budget was reduced by 30%. However, we managed to achieve extraordinary results in comparison with the previous period - the growth of active LTE users was 33%. Our strategic cooperation goes on this year too.
This week Motiv is celebrating their 25th anniversary. We are incredibly proud to work with a brand that has been defeating its federal competitors in the territory of presence for over a quarter of a century.