Say It With Your Business is much more than just a slogan of Tochka Bank’s ad campaign.
It’s the position they manifest daily by supporting their clients. The campaign tells about entrepreneurial courage, responsibility and mutual support. These qualities developed to the full during the last year’s crisis.
Over the last 12 months, Tochka Bank has grown to be a more recognized brand. The level of induced knowledge increased. Besides that, last year resulted in the slogan phrase being formed as a separate search query. It happened for the first time a couple of years ago when we managed to develop a new category of banking services for Tochka (“bank for entrepreneurs”).