An SMM guide – what is it and how do we use it?

This designing system describes how the brand looks on social media. It broadcasts the brand’s style and tone-of-voice, while highlighting its communications against the background of never-ending content flow. It builds a coherent & consistent company image.
It also applies over all entities and formats and structures them to make up a system of brand colours, fonts and patterns. This document helps to achieve whatever SMM-related goals your brand has.