Brand Keepers Award

Red Apple Festival introduces Brand Keepers nomination.

It has been initiated by ACAR (Association of creative agencies of Russia) creative committee (Voskhod, BBDO Group, Friends Moscow, Havas Creative Group).
Brand Keepers award aims to celebrate long-term partnership between brands and agencies. The current tendency in Russia is for clients to pick over numerous agencies through tender procedures. This practice is biased and often low-performing. It’s time to set the new normal.
First Brand Keepers will be announced on November 25th at Red Apple ceremony. Full press release is available here.