One of our clients is a local private clinic UMMC Health. In 2020, we ran a digital campaign to promote services of specialty doctors, laboratories and doctor home visits. When snowboarding season started, we tuned the targeting settings to boost services of trauma care units.
Campaign results in numbers:
Brand name search requests +32%
Effectiveness of context advertising +242%
CPA — 23%
Website traffic +63%
Number of calls +242%
June and July, traditionally low months, turned out to be the busiest ones for the clinic, despite the pandemic.