UrFU international promotion

Ural Federal University is getting ready for this year’s admission campaign! Voskhod is assisting the region’s top university in promotion of Master's Degree Programs in English.
The digital campaign is aimed at attracting students from India, Egypt, Turkey, and Vietnam. Bachelors can choose between 19 Master’s programs fully or partially translated to English. Huge range of majors is available, from biotechnology and IT to philosophy and state management.
It turned out that despite English being a universal language, applicants from the abovementioned countries tend to engage better with ads that come in their national languages. After we translated the ads, we managed to increase CTR dramatically.