News

Interview with Maxim Geychenko

Today, on World Theater Day, we recall one of the most responsible projects for Voskhod - the rebranding of the Ural Opera Ballet. We managed to talk to Bogdan Korolyok, Assistant Ballet Director and Editor of the theater, about how the life of the new identity developed.

Andrei Gubaidullin, creative director of Voskhod Agency, became a speaker at the “Breakfast of a Champion” business event. We publish a summary of the meeting with a couple of practical tips for managers and entrepreneurs from the co-founder of the agency:

It was decided to dedicate the first week of spring in Voskhod to art. Besides, International Women's Day is a good occasion to support talented women, we thought. This is how a chamber exposition of Valentina Ioffe's works appeared in our office.

Creative director of the agency Andrey Gubaidullin spoke at the closed movie night of the real estate club “Movement”. 

The prize has found its winner. Against all odds.

The advertising market today: how to deal with the creative crisis and why ideas shouldn't be cheap. 

At the end of the year, everyone asks: “What's the bottom line?” while we habitually ask: “What's the point?”.

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«To pay or not to pay?» — is the main question of advertisers who choose a creative contractor through tenders.