There is a saying that advertising is the engine of trade, but it’s not a perpetual one. Throughout 2014, we carefully collected prints, posters, and outdoor banners after they fell out of use. Then, we added briefs, moodboards, sketches, storyboards, color proofs and notepads with ideas and we sent them back to work. We recycled all paper materials and turned them into 200 notebooks and pens. Outdoor banners became covers and cases. Each set included a link to our video about the project. Our clients received New Year’s gifts, while our advertisements received a second life. Our ads work after work.