Redesign of automobile brand logo


Work for the Russian commercial vehicle brand ALTAI. The trucks were designed to meet the needs of the Russian market - difficult weather conditions, off-road and increased loads. 

The company requested Voskhod to redesign the logo. It was important to create a brand perception in the high-budget price niche, taking into account the limitations: preservation of the original graphic image "mountain-herringbone" and round shape of the logo (the trucks had already rolled off the assembly line, and the central part of the steering wheel was stamped to match the round trademark). 

Designers of the agency harmonized the details of the logo, made it three-dimensional. They also developed the design style of dealerships, points of sale, advertising materials and branding area for the Altai Trucks model range.

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