ANTYfest

Ural Music Night
2020

Come closer and dANTS! dANTS! dANTS!

The pandemic forced all music events around the world to be cancelled or postponed indefinitely. At the same time, the industry of music festivals has suffered immensely because of the social distancing regulations.

Ural Music Night has united 10 festivals all around the world and made them happen through ANTYfest. The idea was to recreate the spirit of the crowd with those who don’t have to follow the lockdown rules — with actual ants.

The project pre-launched with a broadcast of a 5-hour concert. 20 international music bands were performing live to 8000 actual farm-grown ants. 11 micro-scale replica sets of the 11 participating festivals were hand-made to host actual ants.

Then the website was launched. It is a kind of an “ant-nest” where you can “travel” around the map of festivals, buy their merch and donate money to them. Together music fans can make future festivals possible.

Awards
16
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2020
Webby
Nominee
Advertising, Media & PR / BRANDED CONTENT / Media & Entertainment
Epica
Shortlist
Recreation & Leisure
Sreda
Bronze
Innovative designing solutions in advertising
2021
Effie
Silver
Business challenges / Global project
White Square
Shortlist
Marketing effectiveness E3 Breakthrough on a Budget
Gold
Media: V6 Digital Platforms
Bronze
Media: W1 Excellence in Media Insights & Strategy
Bronze
Marketing: A2 Brand Experience
Bronze
Marketing: A7 Breakthrough on a Budget
Shortlist
PR C1 PR Practices & Technics
Gold
Creative: K6 Breakthrough on a Budget
Silver
Creative: N5 Brand experience
Gold
Digital D5 Digital Campaign
Mixx Awards
Grand Prix
Channels Of Communications / Cause Сampaigns / Anti-crisis Campaign
Golden Drum
Silver
CONTENT 14. Live experience
Silver
SPORTS, POP CULTURE & ART 33 Entertainment
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