Forte Femme Design

The main objective of ForteFemme perfume was to prominent female business in Kazakhstan. We turned the national currency symbol (Tenge ₸) into the perfume logo, thus transforming it to the symbol of female entrepreneurship in the country. The typical information about the chemical composition of ForteFemme perfume was replaced with the text that told about the economic state of affairs in Kazakhstan: 52% of all sole proprietors of the country are women, 43% of all small and medium-sized businesses are operated by women, and women contribute to 39.5% of the country’s GDP.