ASKO Insurance has many competitors among the biggest players in the market. Their level is their
disadvantage too — they are not so flexible about location-related features of their audience.
ASKO has offices in many towns in Russia and is not focused on being a hulky corporate machine. The
brand platform we built for the company is based on the following idea: We insure people we live in the
same city with; after work, we will have to look them in the eyes.
We implemented this idea in all mediums — posters, banners and the video.
The commercial takes place in a real sauna. In Russia, we always say that in the sauna everybody is
equal, but ASKO employees are universally respected.