The outflow of foreign retailers provoked the emergence of new Russian brands. Among them is the Bootwood chain of multi-brand stores, where products from Timberland, Camper, Lee Cooper and other top companies are presented. The Bootwood brand was created and launched in 2022 by Jamilko.
The creative concept for Bootwood's first image campaign was developed by Voskhod agency. The campaign was launched in September in digital, social & new media and OOH.
The visual oxymoron conveys one of the main advantages of Bootwood - the ability to put together a complete total look for different life scenarios. The concept of the brand reflects the modern trend of buying a practical and stylish closet that won't get dusty in the wardrobe and pointlessly fill the space. Each item from Bootwood will harmoniously fit in, but won't be "lost" in everyday life - due to the recognizable style of famous manufacturers.