Bosch Sportline


BOSCH launched a product line dedicated to the Winter Olympic Games in Russia. The new devices have high speed and increased capacity.

We put the new Bosch’s subbrand named Sportline in context of a staid and reserved master brand while adding emotion and drive to it.

The logo features images of sporting spirit, record-breaking victories, accessibility and efficiency of Bosch devices together with the brand’s main characteristics — reliability and high quality.

The simplified typing, with the word “sports” accentuated, matches well with the brand logo
shaped as skis, swift strokes of skaters on ice or trickles of steam.

The line is available in shops and quite popular among consumers.