Developer's brand identity


The developer DOMINANTA strives to create projects that will become an absolute value and a source of pride for courageous people, free from clichés and prejudices.

By forming a community of like-minded people, the company turns each project into a landmark - for the city, the architectural community and each individual buyer.

Voskhod developed a brand platform and identity for the developer. The client's team set the task to go beyond the usual restrained style of the premium segment in both color palette and typography. Voskhod's designers built the identity on bright color combinations, used a "dense" font and an interesting technique that emphasizes the capital letter as a dominant element and brand mark.

1 / 7