Friendship with one click
Amanat
2019
Amanat insurance company is fundamentally different from its competitors. It helps in difficult situations, does not miss fee deadlines and never writes important conditions in small print.
By the way, the word "amanat" in Kazakh translates as "take care of yourself", a phrase said to close people only.
The campaign aims to tell that for Amanat, service is not just a word. Friendliness and empathy towards customers are both elements of the brand’s value system.
Each situation in the video recalls warm childhood memories. After all, the most selfless friendship and pure relationships come from childhood.
The trick is that now help and care can be bought with one click, bypassing complex agency schemes and formal guarantees.