UNO, a new haute-cuisine restaurant, needed promotion. We got inspired by the talent and creativity of its chef and turned the opening of UNO into an art performance. The city’s famous artists had received unusual invitations — they needed to create small pieces of art. On the opening day, the restaurant was full. An experiment took place during it, as the guests were asked to share their food impressions through works of art — paintings, music, dances. All of the masterpieces then became spectacular advertising. The campaign received huge media coverage.