Explaining what furniture filler looks like, what it's made of, and why it's needed can be extremely challenging. That's why Voskhod created the Elax brand website as an engaging product presentation.
Using multi-layered pages, we introduced the brand not only to B2B partners but also to end consumers (the furniture buyers). The website not only explains the functions and compositions of Elax fillers but also describes the emotions a person will experience when interacting with the product.
To make it more visual, we added interactive blocks about fillers with different rigidity levels. Additionally, we included links to articles on how to choose the right furniture and the addresses of brand partners where customers can see products with Elax fillers.