Sportmaster is a Russian sports goods online retailer with massive offline coverage. Voskhod’s branding team needed to refresh Sportmaster’s in-store design to ultimately attract the audience to use the app, where people can purchase over 50K goods.
‘Emotions of Sports’ designing concept is a reflection of the friendly & charismatic character of the brand. Sportmaster is willing to support their clients in all their athletic achievements by providing a variety of services via the app.
The concept has been executed and is being tested in a several Sportmaster stores around Russia.
*Brand line: Swipe and everything is in stock. Widest choice in the app