Entrepreneured in the head
How can a small regional Bank reach the federal level? It can show that really knows the problems of
customers. Our communications for Tochka banks demonstrated that doing business is not about lying
on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday
rush, explosion, fight, and fire. And Tochka Bank knows it, because it’s their life too.
The advertising campaign raised brand knowledge, spontaneous knowledge by 3 times, induced
knowledge by 2 times. Measurements of brand perception showed that the Bank 100% meets the
expectations of current customers and is in the top 5 for consideration at the initial selection.