Forte Femme

Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at- home mothers. Yet, 50% of the country’s sole proprietors are female.

We decided to make the huge female businesses’ contribution to the country’s development visible and created Forte Femme — a perfume that we daubed all money circulating in female businesses in Kazakhstan with. The whole country started to literally feel women’s contribution to its future and development.

Forte Femme campaign became a social media phenomenon (19 mln organic impressions and 4 mln views) in Kazakhstan and provided Forte Bank 194% lift in monthly financial turnover and 172% lift in the number of new clients.