Greeks In Rage
Olive oil is the national symbol of Greece and is famous for its omega acids – the natural source of the legendary Greek beauty and health. We created an ad campaign for olive-oil mayonnaise by Moskovsky Provansal brand; in the video, the characters – native Greeks – are unhappy that their secret is revealed. The promotion strategy was to place the ad’s main message at the beginning of the long absurd videos so that people wouldn’t watch them till the end – and we could save placement budgets. However, the creative component of the campaign was so fascinating that the ads caused viral effect and were actively shared online. With minimal investment and promotion, the videos received about 1 mln views each.