2023
“Praktika” is a group of companies successfully operating on the regional real estate market in Ekaterinburg. Now it’s building a residential complex H2O. Naming and brand identity for the complex was developed by Voskhod Agency.
The chemical formula of water in the name of the residential complex sets the tone for the brand visual identity elements: the logo is made in the form of a voluminous drop with “atomized” edges. The drop easily changes shape and color, interacting smoothly with the brand color palette. “Pixelated” water as the main style-building element maintains the agility and lightness of the brand identity.