Junited
Mila, the largest distributor of children's shoes in the Ural region, together with the Voskhod advertising agency, launched its own shoe brand Junited for boys and girls aged 3 to 12.
The agency created the brand's naming and identity, and also conducted the first advertising campaign.
Mila’s team and Voskhod’s analysts carefully studied the tastes of customers in order to choose the right style and color scheme for the new brand. First of all, we focused on the tastes of children, because they tend to actively express their preferences to their parents. The emoji-like logo, simple shapes, cheerful colors, and a communication language understandable to the “digital” generation have done their job.
The brand increased its share of audience recognition, and commercial success exceeded expectations. During the first season, Junited took a confident second place in the structure of sales of Mila's partner stores with a share of 20%, losing only to the undisputed leader of the category, the Kotofey brand.