Jusan. Bonus Program
Voskhod Agency made a commercial for Kazakh fintech company Jusan
The opportunity to stop and make informed decision when there are so many obsessive offers, is just like a breath of fresh air. The financial service ecosystem Jusan supports the freedom of choice. It’s bonus program allows customers to choose the purchasing categories for increased cashback. Own desires, not the other’s view of it – the idea that formed the basis for the new campaign.
“We have chosen a bright creative concept for the new campaign, because Jusan works with people and their emotions – we don’t like matter-of-fact way of communication. It’s crucial for us to make the use of our services convenient and at the same time to make our clients say: I use Jusan because it’s cool” - said Jusan marketing/PR director Olegzhan Beketayev.