KazanExpress

There’s no miracle in this story: every day people and their packages happily find each other.

This is a New Year ad spot for KazanExpress, a Russian marketplace. We developed the brand’s platform, positioning, creative and communication strategy.

The ad highlights KazanExpress’ new positioning ‘Surprisingly unsurprising marketplace’ and key characteristic – 1-day delivery.

KazanExpress’ pick-up points can keep your package as much as you need. Just remember there’s a sad little box that can’t wait to meet you.