PROBifid is a new-class drug containing beneficial living bacteria, prebiotics, vitamins, minerals and
bioflavonoids. Having a beneficial effect on the intestines, the drug puts the whole body in order.
We developed the brand platform and named it «Beauty from inside». Taking care of your body makes
you beautiful — this is where PROBifid can help you by restoring the body’s inner balance.
We developed the brand essence, positioning, main values and messages for different segments of the
target audience. We shot a commercial that claims that the true beauty is found in inner harmony.
Shooting on the smartphone front camera sets a special atmosphere — as if we looked into a personal