Winning together

League of Bets

League of Bets is one of Russia’s oldest bookmaking offices. During almost 15 years of its history, it has managed to earn the audience’s trust and create a loyal community of sports betting aficionados.

Last year Voskhod carried out a complete visual rebranding campaign for League of Bets. The company offers the audience the most advanced digital services, a user-friendly website and app. The old identity system, however, failed to demonstrate that brand characteristic. The new brand style looks more up-to-date with preserving brand awareness via all environments.

Another League of Bets’ benefit is a diverse range of sports. Keeping the logo and colours intact, we added a few style forming elements (sport courts) to differentiate sports across the identity system.

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