League of Bets is one of Russia’s oldest bookmaking offices. During almost 15 years of its history, it has managed to earn the audience’s trust and create a loyal community of sports betting aficionados.
Last year Voskhod carried out a complete visual rebranding campaign for League of Bets. The company offers the audience the most advanced digital services, a user-friendly website and app. The old identity system, however, failed to demonstrate that brand characteristic. The new brand style looks more up-to-date with preserving brand awareness via all environments.
Another League of Bets’ benefit is a diverse range of sports. Keeping the logo and colours intact, we added a few style forming elements (sport courts) to differentiate sports across the identity system.