To launch the Ticketland mobile app in Saint Petersburg, we introduced the first ever Instagram theatrical show. We found Instagrammers from Saint Petersburg who posted photos of theatre life. They received likes making up the well-known scenes from famous plays. In the Instagram accounts of any of those monologue lines, one could test their knowledge of the play and win a promo code. What can be better than a good theatre show? A good theatre show with a good discount! In two weeks 280 000 residents of Saint Peterburg became spectators of our Likeshows. 16 800 of them received promo codes. The Ticketland app was downloaded 5 700 times and it all happened with a small budget.